Seraina signwriter

Seraina Baumgartner

Signwriting & Design

Traditional Sign writing London

GOLD LEAF TRANSOMS
Signwriters in London Signsmiths NGS

London’s Most Creative Signsmiths.

ALL LONDON ALL STYLES

pub bar signs Central london

Seraina Baumgartner

Seraina completed her apprenticeship in Zurich Switzerland and became a lettering specialist across signage and screen printing.

15 years of practice all started at the age of 5 watching her father craft architectural drawings after stealing all his pencils and Letraset sheets.

Today she paints print-perfect letters that keeps us all jealous, and her dad real proud.

NGSeraina@gmail.com

Nick Garrett artis letterer

Nick Garrett

Nick at school only really showed any interest in art and sports.

Graduated with first class honours as a painter in 1981 from Camberwell School of art and immediately went solo, starting his own creative sign studio.

Well kind of… he was really lucky meeting his first mentor sign writer and poster king, Andy Whitmore who schooled him on all the core lettering skills. A magnificent first year in the trade.

Early client roll call remains impressive and included Allied Breweries, Designers Guild, Nina Campbell and Camden Town Brewery, Watney Combe Reid Brewery of Isleworth, adding Fuller’s Brewery, Tate Modern, Damien Hirst and Fred Perry recently and yet despite this hefty mix of art and the breweries, he’s still got one of the steadiest hands in the world!

Together as Signsmiths we aim to deliver fantastic, stylish lettering… and for you to be able to enjoy the fruits of our hard work.

‘‘You take-it-easey up there!”

Ringo Starr

(Himself grinning, standing beside my ladder in Walton Street).

Snapshots

House numbers painted on columns by NGS London

LONDON HOUSE NUMBERS

House numbers painted on columns by NGS London

HERITAGE LETTERING STYLES

House numbers painted on cement stucco door surrounds by NGS London
Vintage House numbers painted on cement stucco door surrounds by NGS London
House numbers painted on pillars & cement stucco door surrounds by NGS London

LAMP BLACK VICTORIAN ENAMEL

House numbers painted on pillars & cement stucco door surrounds by NGS London
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Pub signs made NGS London

GLASS

GILDING GOLD LEAF SIGNS

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Interior design finishing
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SIGNPAINTING PUBS, BARS, CAFES

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Beauty gallery sign NGS London Diptyque Covent Garden 1.jpg

ALWAYS BY HAND

Seraina Baumgartner sign painter UK London

A NEW GENERATION OF SIGNWRITER

Seraina Baumgartner

Seraina trained with NGS in London, travelling up from Zurich on projects and joined NGS as partner in April 2019, topping up her 15 years experience in typography based in Zurich which has given her a massive head-start as a sign writer.

For any lettering artist full-time training is essential, but for Seraina it backed up her lifelong artistic drive and ambition to become one of the best. She now design and steers many of our prestige projects delivering a new edge of both hand-painted and technology based production.

Seraina has a personal love of The Beatles, distance running and reverse glass gilded fanlight restoration works.

www.serainabaumgartner.com

Enriching NGS styles

Her curiosity of all things Type started as a child drawing and playing with Letraset sheets while here father toiled at his craft as draftsman. She has grown since those formative years, a collection of tremendously useful typographic resources that are referenced today in her design pages and our production programs.

Meticulous and print obsessed, her lettering reflects a passion for unique detail and perfection.

Loved by all who work with her at NGS, Seraina will energise students and pick up client project details and roll through to completion.

A CHAT WITH

Nick

The Early days

1981: Writing training came firstly with Steve Chamberlain [formerly with Lund Signs in Wandsworth] and then with master poster and signwriter Andrew Whitmore of Battersea, who taught the skills and passion for London typography – a faith in the brush came from watching these masters at work and understanding the structure of West London sans serif and Roman serifed [filetti] lettering.

I went on to uphold these skills in memory of Andy.

Lettering Origins:

Grandfathers, Uncles, a family of design and letters

It was really the embracing influence of my grandfather Francis Baker and uncle Hugh Baker, both master letter carvers within the family heritage business of Bakers of Fulham.

Hugh passed in 2020 aged 94 and my grandfather carved letters in stone until he was 96 years of age.

I was lucky to have a mixed life at times an interesting mosaic of normal kids stuff, filled with the smell of marble dust, artists paints…

“Topped up with a court dressmaking mother and paternal grandfather designing aeroplanes and rocket fuel becoming an artist was quite a united family experience…

Today we continue the legacy

Many of our sign clients today seek out the magical ‘elixir’ of typographic design and message: the traditional context or the pure London Roman lettering or Sans Serif speaking in a fresh, dynamic modern way.

“Because these classical letters are so beautifully refined by great artists over time, they ooze a seductive modern minimalist instant appeal”.

Yet they can also resonate a richer, warmer brand authenticity because they posses much deeper cultural origins and emotion.

Yes letters are emotional.

So the essence of a classical letter can be said to be all things historical, cultural, creative based and timeless. Voices that talk and connect with the audience you seek to appeal.

NGS

Sans Serfif aged and distressed for Le Labo 2018
Sans Serif aged and distressed for Le Labo 2018

BRICK WALL LETTERING

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N G S

F i n e S i g n w r i t i n g

o f L o n d o n

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GALLERY

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